The “Princess Kate effect” is real, also known as the Duchess Effect. Just like her sister Kate, the Pippa-effect was noticeable immediately. After the wedding within just 48 hours or less, the Pippa and James Matthews’ beautiful Berkshire wedding, bridal couturiers are already bracing for the “Pippa effect”. She might not be a royal, but Pippa Middleton appears to have the same effect her sister Kate has when it comes to boosting clothing sales.

No matter how royal the wedding, one thing is true — it’s all about the gown. Pippa Middleton’s wedding dress was every bit her own, without straying too far from tradition which was designed by British fashion designer Giles Deacon best known for his opulent red carpet gowns worn by actresses.  With a high neck, capped sleeves and hand-appliqued silk-cotton lace to create a seamless look, Pippa Middleton’s wedding dress looked elegant.

The Duchess of Cambridge’s sister, 33, married banker Matthews, 41, serviced at St Mark’s Church in Berkshire that was attended by 150 guests. Pippa and James have famously implemented a “no ring, no bring” as a gift and a surprise policy to their guest for their wedding, according to multiple British news sites. It is not yet known whether the happy couple has done a magazine deal for their photos – The couple may be simply determined to protect their privacy and that of their guests.